Future PropTech
Branding / Visual Design
Keywords:
Brand, Visual design, Design for print
Reading time:
Less than 1 minute
Status:
Complete
Tools:
- Pen & paper
- Adobe Illustrator
- Adobe Indesign
Tasks:
- Branding / Logo design
- Visual design
Introduction
Scene setting:
Future Proptech was a startup venture in the Property technology space (PropTech) which was eventually acquired by Cretech. Future Proptech held an annual event for propTech businesses in London UK.
Responsibilities:
As a design consultant my tasks involved branding, visual design including logo design, brochure and sales deck design and a range of marketing touch-points for both online and offline use.
Design discovery
Branding:
As part of the branding process the following steps were taken before the final concepts were presented to client:
- Brainstorm logo concepts (pen & paper sketches)
- Select best three
- Recreate digital versions (in black & white only)
- Present final three concepts to client
- Decide on final concept
- Make necessary refinements
- Create a series of mood-boards to assist in defining the colour scheme
- Assist in developing the brand message and personality
Design delivery
Logo design:
Brochure design:
Brand guidelines:
Online marketing:
Want more information? Get in touch.